What keeps you playing FFXIV: ARR?

[Makuro]

http://forum.square-enix.com/ffxiv/t...og-in-everyday

guess its the same topic

Yes and no. Although the provided post which I was not aware of is similar to mine, my post is centered around aspects of the game that keep people playing long term (content updates, end-game etc) while the post in you're link is why people log on every day. For example I may log on daily to say hi to a couple of people and log off. What I was asking is why you continue to renew your subscription or take time out of your day to play through content vs moving on to another game completely.