Absence of a reward is, in fact, a penalty given relative standing. If another option for gearing is out there, no matter how much you hate it, if the rewards are good enough, you're gonna do it. That mentality has been around since i've started mmo's(eq1) and the hamster wheel will continue to turn. The developers then have to make sure that option is balanced with the rest of the content. The ball was dropped big time on this.
As for your second point, I absolutely agree. But the raider mentality is get stronger by any means necessary. In fact, I'm examining if this game is worth my time as is.