See? Everyone who said "SE AND FFXIV WILL NEVER HAVE MICROTRANSACTIONS!" honestly don't keep up with any interviews when Yoshi straight up said the mog station is being setup for that and even back in 1.0 buying additional retainer's via an extra fee was going to happen.

Even when yoshi took over he said he was going to retain that but pricing wasn't determined. Those who hate 'P2W' or microtransactions, you shouldn't have bought DLC or made F2P/B2W MMOs popular, you send the message we want this

As said, even XI does it and they did it recently with bonus item codes to "test the water" and it went over well and no one really complained because it only offered an "advantage" up until level 30.