Yes, it bothers me. I wish there were cooler unique rewards for completing certain fights and achievements. If your playing an MMO, more often then not people want their character to have some sort of personal identity. I know when I see someone with a cool piece of gear or something it motivates me to go out and get it or try my best.
Its fun to stand out, to walk through town and have someone say "Whoa where did you get that!". It doesn't mean your elitist or a mean player or anything else. Its all about sense of accomplishment. Having a win feels nice, but having something cool to show for it makes you feel even better. And obviously none of us need this "to feel better about ourselves" or whatever people were saying. Its just common sense to have cool rewards for highest levels of play.