Games don't need to appeal to the masses. Sport games, Dark Souls, Minecraft, etc. It gets dumbed down that way.
When it comes down to it though any company trying to make money on MMOs has a business imperative to make the game as accessible to as many people as possible and friendly to as many new players as possible. FFXI did not achieve those two goals what-so-ever, and that is the primary reason it never had a million subscribers.
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