I wish I could say it's a cookiecutter mmorpg, but right now you can't even call it a mmorpg. It's a skeleton frame for a mmorpg. It needs meat and fat. Right now it has potential to become anything. It could become "unique" or it could become a wow-clone with nicer graphics or ...
All the steps they're taking now and want to take are towards WoW clone btw. Not that I think it's a bad thing in theory. Just that their implementation right now is way worse.