I would not pick up this game until I learned it was getting PVP (and housing). Then I was in 100% and loving it.
I love the IP, I bought Final Fantasy 1 for NES when it first came out (Nintendo Power advertised it as the biggest RPG ever , with "over 100 items!" lol) and played 90% of the series but I never bothered with 11 due to it's niche status and obvious misunderstanding of western MMO tropes and tastes.
As I see SE are kind of MMO noobs (despite FF11), still stumbling around the genre trying to mimic its conventions. They are learning (sort of, see 1.0), but still have their awkward "what were they thinking" moments that make you scratch your head.
PVP is a step toward making the FF series fit a proper MMO framework.