Quote Originally Posted by Abriael View Post
If you think "several months" of hype/advertising is what this game needs (and that "it's dead" if they don't do it) I'm afraid that degree isn't being that useful (besides the fact that everyone on the internet can claim having a degree in everythingology). Excessive hype will do nothing that damage this game, as people now want cold hard facts, not promises. As for the several months of "advertisement" I've already explained how it works.
The most effective advertisement campaigns last one to two months top. Hype is good only when you didn't (spectacularly) fail to deliver on it once already.
What this game needs is to deliver a solid PS3 version that will generate good review scores and a discounted digital relaunch of the PC version on Steam.

THEN advertisement will have a solid base to build on. If they were to release in August, starting at E3 to build the hype (with something very solid to show on stage) would be plenty, more would simply let any hype drop before the time comes, given that the audience is already jaded.
You think I would make up that i work in marketing? Damn my standards are low. This is the internet and I could be a pro basketball player or a doctor or a lawyer or a porn star and i chose to make my fake internet lie be that i work/worked in marketing. Damn I am pathetic.