RUMOR: PS3 release/PC fees restored on August the 14th?

[Abriael]

Did you forget the part where I put the word "hype" in there? Do you know how big movies / music are hyped months in advanced? Thats what a reborn FFXIV needs. I have never said I was smart or always right or know very much at all but I do know marketing i've a degree that revolves around marketing and have worked in marketing for years so your attempted insult was cute but unusually offbase for you.

If you think "several months" of hype/advertising is what this game needs (and that "it's dead" if they don't do it) I'm afraid that degree isn't being that useful (besides the fact that everyone on the internet can claim having a degree in everythingology). Excessive hype will do nothing that damage this game, as people now want cold hard facts, not promises. As for the several months of "advertisement" I've already explained how it works.
The most effective advertisement campaigns last one to two months top. Lont term Hype is good only when you didn't (spectacularly) fail to deliver on it once already, because if you did, further hype dies fast.
What this game needs is to deliver a solid PS3 version that will generate good review scores and a discounted digital relaunch of the PC version on Steam.

THEN advertisement will have a solid base to build on. If they were to release in August, starting at E3 to build the hype (with something very solid to show on stage) would be plenty, more would simply let any hype drop before the time comes, given that the audience is already jaded.