Marketing isn't as black and white as you seem to think it is, SE knows when to start to ramp up the hype train and they will do it when it's in there best interests.If this game can't impress current players there will be no networking effect in promotions for the game (ex. no one will tell their friends to go buy it).
If this games reputation gets considerably worse (ex. been around for a year and still broken) no one will take it seriously when its fixed
SE may have to take a bullet with no current players willing to network the game for them, but SE still has alot of star power despite what people on this forum seem to think. A proper relaunch "treating PS3 as an expansion can fix alot of the problems above"
Its basic marketing that you always please the customer EVEN if they are a$$holes because an angry customer or a customer who dislikes your product can do a lot of damage.
"Give em the Pickle" I'm sure you might have picked this up at whatever industry you work in that has customer service. On a mass marketing scale thats not the same case. Giving in to customer demand can sometimes break your profits instead of creating them. You need to know what market your aiming for and please them. Us currently play are not the target market, many who are here on these forums playing or hating. We make a small percentage of even what XI a "Hardcore" MMO membership consists of. Pleasing us does nothing for them aside from some "Street cred" with the ultra hardcore gamers still willing to give the game a chance.
If a lot of people quit because of SE now, their friends will know about it, and then never want to get the game.
Answers above
When a game has a horrible reputation you can't overturn it overnight. Launching a huge advertising campaign when the game is fixed won't do anything when people go to game sites and see the game has a 4.0 rating.
PS3 Launch and some proper lubrication of the gaming media can more or less erase the failure that was the launch and even hype it up as a game "rising from the ashes" SE knows PR and Marketing better than you think. Final Fantasy games "in general" sell in the millions. They are a large force in the gaming industry, and I wouldn't put it past them to know how to turn the bad press into good press for the re-release.
The only way for this game to be successful now is by word of mouth and MAYBE via PS3 release in Japan.
And for that to occur, marketing and PR is needed -now-
Who are they going to market too? IF they expose more people to the game in it's current state it will do nothing but drive them away. They will beging marketing when the game is ramping up for PS3 release. The PS3 release is SE's trump card and chance to have a second round with the gaming media, releasing it now is pre-mature and will harm them in the long run. Marketing and PR will begin when it's in SE's Favor

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