I recently switched from 560ti to 760 and started to have crashed 2-10times per day. The game just froze with blackscreen for couple seconds and when all came back nvidia reported a crash. Sometimes the FPS was bad after the crash, sometimes not.
My card was running on stock clocks (760 that is) and it didn't make much difference even I underclocked or added some volts. (internet said this would help but no..) I also went thru' all the drivers possible, even the older ones which you have to do magics with the .ini file to able to install them.
Anyway, what fixed crashing for me was
disabling the "
Cinematic Cutscenes: Depth of field" option from FFXIV:ARR itself..
After I turned it off, no problem what so ever.
OS: Win 7 x64
GPU: Gainward GTX 760 Phantom
nVidia driver: 327.23
My FFXIV:ARR Graphical settings (image):
Just to clear this up, I was having the crashes on random, not during the cutscenes themselves.
And as far as I know, this problem with "nVidia stopped working" is not hardware related, since it only does it with FFXIV.
It has to be some graphical bit that makes the nvidia go haywire.
Other tip that I've found, which perhaps is no any use is to underclock the card a bit. Download EVGA Percision X, set power to 105-110% (this does not overclock the card) and also core clock -20 to 50Mhz.. But then again, since this is not a hardware issue (unless your card is broken, and it keeps crashing with other games too) there should be no need for this.