Going to have to agree with Ikkenoe here -- I don't really understand what all the hate is with WoW.

Its community is no more or less toxic than any other MMO. Its encounters are (Generally) very well designed and tested (with an EXTREMELY good difficulty curve in most raid dungeons). They generally have a very large spread of content available for most patches. Most dungeons have a large number of bosses (Twintania could honestly be 3 different bosses). People like to give WoW crap for the same reason they give Nickelback crap -- it is the "in" thing to do, and people have to be in the "in" crowd... right?

A producer/designer these days would be silly not to take its cues from the MMO that is more successful than any other on the market by an order of magnitude. That is exactly what they are doing here... they are taking elements of WoW and adding Final Fantasy/JP flavor to them. This is a good choice, and it looks like it has a ton of potential.