Should this be bannable/reportable?

[Furious]

That is pretty weak on SE's part. Players should be allowed to make money any way they can, so long as it's not using some method of scamming. I don't see anything wrong selling runs. A group of good raiders who are just farming at this point while they wait for new content want to make some extra gil. Some guy with gil wants to get an easy run because he is lazy or has other circumstances concerning it. Two groups with a common interest meet and an exchange is occurred.

This is nothing more than the selling of a service that is ongoing in many games - and please everyone spare me the whole "this is ff14 not other games!" argument. The selling of the service can hardly be considered much different than the selling of a product.

The way I see it, the main, vocal people against the selling of runs are either too poor to afford it, and thus jealousy is making them whine. Or the gold sellers are aggravating them to a point they are trying to blame anything and everything for it. The gold sellers aren't going to disappear with this. And for the record, I don't buy runs with gil nor do I plan to. But just because I don't have an interest in it doesn't mean I see it as something wrong. In terms of money making and "game morals", it's far from wrong. And if Square were to make this an actual offence, they'd just be making another amateur move by listening to a vocal minority.

There are plenty of things to whine about in this game that are much more important than better players trying to sell a service, lads.

What they are selling is a way to skip parts of progression, thereby lowering the average time people stay subscribed. The fact that it is just "selling a sevice" doesn't intrinsically make it ok. Prostitution is "just a server". Assassination is "just a service". "Just a service" means nothing.

I neither need the service, nor would have trouble affording it. However, I find that it drastically cheapens the content in the game. Were it not possible to sell merc runs, you would know that everyone with relic weapons has beaten Titan at some point. As it stands, people with relic weapons may have just afked through titan. This mightn't be a big deal to you, but to me it just makes everything ho-hum, nothing has any value or meaning.

Crafting is very different to DoW/M content. Everyone can craft the highest tier hq items given the money and time - there is very little skill aspect to it. Furthermore, it is an economy designed to run on players selling to other players - if players are able to buy better quality PvE items through carries, this reduces the market for crafters, who's gear is meant to act as a stopgap while people complete their PvE content.

tl/dr If im follwing the rules i can give MY gil to whoever for whatever i want. ^^

The rules are set by SE, and are malleable. Like I said, SE already changed the rules in FFXI to remove the practice of "mercing". It's not quite the same as for this, because most of the mercing there was done for xp parties and carried out largely by RMT groups, but the fact remains that the precident is there.