i think the entire blame of this should be placed on SE for poor dungeon loot/drop designs. Here are some great ways to increase players wanting to actually run dungeons
1.monsters drop $ pieces randomly and not just bronze pieces
2.boss chest drop 1 Mage gear 1 Tank gear 1DPS gear even sub boss chests.
3.Monsters give 1-2 tomes per kill.
4.Monsters drop higher tier Potions x/mega.
5.Dark matter chests

wow look funner more incentive dungeons!