Everything you mentioned can, and does, happen without monetization. If people want to support SE, they will.Popular YouTubers are influential.
Influential YouTubers make a lot of videos.
Lots of videos reach a wider range of population.
Reaching a wider range of population makes FFXIV more popular.
FFXIV more popular brings SE more income.
More income to SE means more games and more content.
SE should embrace the new marketing model.
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