SE wants everyone's money..but let's be real:

If it wasn't named FF, it would be long forgotten, like Fantasy Earth was.

If we were the target, it wouldn't be remade, especially to this extent.

If it's about flagshipness, they would have revitalized Front Mission Online despite lack of interest (the reason they shut it down after a few years.)

So while they want everyone's money, they're remaking it for the bigger slice of pie in the "standard mmo market", even though the FF base is large, they do have a very clear vision about what they want, which is why he wants it to be competitive in the market of generally same MMOs.