SE is notorious for its lack of marketing, esp on the non-jp side. Its like that for most FF games. They get big spreads in magazine, commercials (1.0 even had a live action one), events, etc etc but outside Japan there are only trickles and maybe something here or there. Even the forums are like this, for every 20 jp dev posts there are 3 english and 1 german.

While it would be wonderful to see more advertising for ARR in general, much less the ps3 version. Unless SE marketing dept and execs take the plunge and decide it would be wise to do more international marketing its highly doubtful we will see much.

And with 1.0 being so negatively recieved Im surprised they havent done more promotion for 2.0 with beta just on the horizon. At least getting some information, adverts or teasers into gaming mags and sites would be good I would think. Help combat that 1.0 hate