PS3 marketing

[Zumi]

Here's the thing though, they spend months of manpower and thousands on a PS4 version, then the PS4 is an absolute flop, they need to make that money back, on top of the losses from 1.0. A PS4 version will only start when it's worth making the game for it.

The PS4 could be a complete flop as well with what Sony has been rumoured to be wanting to do, two of these are not making it backwards compatible, if you can sell your 360, get a little cash out of it and still play your 360 games it makes the 720 a better buy than the PS4. Another reason is Sony have patenented methods to prevent preowned games being played on a console, this can be the absolute killer for the PS4, especially when you look at some price differences between preowned and new, when you are getting the same game.

I doubt either system would flop because they both have huge fanbases. I also think neither would have backwards compatibility because MS is going from PPC to AMD and Sony is going from Cell to AMD, totally different architecture so they would need to write a emulator for each game they want BC for which is too much work and they don't want people focused on playing their old games anyway.

[Cedri]

I can't stress enough about word of mouth. I'd consider it a more valuable asset than commercial marketing.

[stanleyyoung]

I can't stress enough about word of mouth. I'd consider it a more valuable asset than commercial marketing.

I have to also agree that word of mouth is just as important as tv, Internet, magazine, etc etc advertisement. Personally I would say its more of the backbone to having a good strong sizeable player base, then with the new modern influx of advertisement. Which that type of advertisement just draws in the huge crowd then disappears when the hype and wow factor dies down. I see it as how much better does it get when your friends/ family etc etc can physically tell you in person or by other means that you need to play this game. Personally I can see someone read a bunch of reviews, see crap load of commercials & videos but the word of mouth is what most likely will draw someone in and keep them their.

[Zezlar]

I can't stress enough about word of mouth. I'd consider it a more valuable asset than commercial marketing.

Word of mouth is a good marketing technique, but relying on that alone is a very poor way to market a game. There are exceptions like Demon's Souls where word of mouth makes it into a million seller, but this game has failed. They really need to go above and beyond with interviews, ads, commercials, word of mouth, and more. They need to show people just how much the game has changed, and why it is better. I can't speak for you guys but their marketing thus far has been pretty lackluster (none) where I live.

[stanleyyoung]

Word of mouth is a good marketing technique, but relying on that alone is a very poor way to market a game. There are exceptions like Demon's Souls where word of mouth makes it into a million seller, but this game has failed. They really need to go above and beyond with interviews, ads, commercials, word of mouth, and more. They need to show people just how much the game has changed, and why it is better. I can't speak for you guys but their marketing thus far has been pretty lackluster (none) where I live.

I do agree with you that internet, tv, videos etc etc are good but what I was trying to bring out about word of mouth was that its was keeps playing for the long haul. Also I was trying to say that word of mouth is further enhanced when backed or coming from ff fanboys/girls.

I personally would like a smooth transition into 2.0 that being said I mean having a steady influx of new players which stay & play due to the hardcore ff fans word of mouth/ experience with the franchise. I rather not have a huge influx of players coming from the mass media advertisement then soon leave since the word of mouth to continue to play isn't their and they leave once the hype/ wow factor is dead.

[Len]

Final Fantasy XIV's E3 unveiling will remain the most damning piece of media for the series, in my opinion.

I'm interested to see how they'll target the Playstation 3 audience when they begin their media blitz.

[MicahZerrshia]

I heard alot about xi when it came out from friends but the only thing I saw otherwise was a small blurb in a gaming mag and a (poor) review on G4 or whatever that channel was called at the time. I didnt know anything about it until I sought it out on my own and I most likely wouldnt have done so if I wasnt a fan of the series.

Now if I would have turned on the tv and saw something like this...

http://www.youtube.com/watch?v=pmJ2dF4cz2w

or this

http://www.youtube.com/watch?v=zLkRELH34B0

or this

http://www.youtube.com/watch?v=t3FSeTo2lbA

or this

http://www.youtube.com/watch?v=VuM8ZEXdaUk

or this (threw a xiv one in there)

http://www.youtube.com/watch?v=bXA3nUMA1KM

I would have started loving xi much sooner and so would have many ppl who never played the game at all

[ArkhamNative]

Word of mouth is only part of knowing someone who plays. It's also a constant reminder to try the game, and very importantly, motivate you to get through a difficult learning curve. (FFXI certainly. ARR needs to be friendly to the novice gamer and ones who are used to faction-based, single-class MMOs.) And once you start, if you can meet and "sing many songs" of your exploits in-game, it could lead to years of subs.

Advertising has its place too, but I wonder if SE would market ARR just like any other game. TV ads generate huge launch spikes which can really hurt MMOs, and the gamers they attract may not stay long, when the next game ad blitz catches their eye. Plus the monthly fee is unusual and a hard sell.

SE has changed a lot since 1.0 launched. I look forward to seeing how SE advertises this.

[Andrien]

I think they should make limited edition PS3 bundles with a cool ARR skin or casing. I'll pre-order that since I need a second PS3 for the bedroom

[Zenaku]

I wouldn't be surprised if MS announces "720" in the next few months, but I expect launch to be "next year". Most sensible rumors for PS4 have always been "2014", too.

FF14 ARR will already be on it's 1st expansion by then.

the word is xbox and ps4 being release this year which is crazy i think it's going to fail bad for both console being release so early and quick

@Delsus
i understand all the issue of both ps4 and the new xbox the preowned game would only happen if new Xbox also does it if they don't sony wont do it because they lose people for the new xbox because it make more sense for people. both company dislike preowned game and they lose big money out of it so i see it happening at some point in time,. let's hope ps4 does not fail because i see ffxiv not working so great by the time we have a 2# pack for ffxiv at least by now ps4 would be good enough and enough people have it for SE to release a ps4 version/