I hope SE does not get cheap on advertising... they never really done well in the west with TV adds.

They can probably pick up an extra half million subs + easy with a good advertising campaign but advertising is expensive not sure how much more SE is willing to risk on the game. Ver 1.0 and 2.0s Development cost have to be near astronomical levels at this point.

Personally I hope they spend good chunck on advertising will help the game immensely. SE needs to force people to look at this game on as many venues as possible. Sorta like how Blizz crams every WoW expansion down our throat by spamming adds on websites and tv.