Are people recognizing ARR?

[Andrien]

The hype from the trailer is working on youtube. Many fans of the franchise is saying this is what a real final fantasy should look like, and others saying they wish it wasn't online. The trailer on Youtube is doing its job. lol.

I think TV ads will do much better when the product is finished.

[Xatsh]

I hope SE does not get cheap on advertising... they never really done well in the west with TV adds.

They can probably pick up an extra half million subs + easy with a good advertising campaign but advertising is expensive not sure how much more SE is willing to risk on the game. Ver 1.0 and 2.0s Development cost have to be near astronomical levels at this point.

Personally I hope they spend good chunck on advertising will help the game immensely. SE needs to force people to look at this game on as many venues as possible. Sorta like how Blizz crams every WoW expansion down our throat by spamming adds on websites and tv.

[Andrien]

I hope SE does not get cheap on advertising... they never really done well in the west with TV adds.

Nah they done extremely well with this ad from 1997. It needs to be done again. Final Fantasy VII TV Commercial 1 and this Final Fantasy VII TV Commercial 2

No more singing and stuff please SE. I don't think the majority of your fans likes that.

[Felis]

Nah they done extremely well with this ad from 1997. It needs to be done again. Final Fantasy VII TV Commercial 1 and this Final Fantasy VII TV Commercial 2

No more singing and stuff please SE. I don't think the majority of your fans likes that.

Or something like this
http://www.youtube.com/watch?v=mRoaWblAJsw
http://www.youtube.com/watch?v=01S4wMn1XEU
http://www.youtube.com/watch?v=ipZ4IGuMeCM

And this ^^ : http://www.youtube.com/watch?v=VuM8ZEXdaUk

[Orophin]

Nah they done extremely well with this ad from 1997. It needs to be done again. Final Fantasy VII TV Commercial 1 and this Final Fantasy VII TV Commercial 2

No more singing and stuff please SE. I don't think the majority of your fans likes that.

I was reading that big writeup about the history of FF the other day and it was interesting to find out that they spent a mind-blowing $100 million on their advertising campaign for FF7. I don't exactly expect this for a game that has a shaky future, but they will have to do something to attract other MMO players and FF fans alike.

The End of an Era trailer has gotten some people's hopes up, but with the way many MMOs are shifting away from P2P for various reasons, many people aren't willing to give ARR a chance due to that reason alone. I've read comments in other forums about if it were F2P or B2P that they'd be willing to give it a shot. Obviously this isn't something the majority of the playerbase wants, (or SE for that matter) but it's just a sad fact. This compounded with the failure of the first launch are a couple of factors that contribute to people that bought the game originally not coming back.

As others have mentioned, once the game goes into open beta when the NDA is no longer in effect would be the prime time to launch their global marketing campaign. Obviously it's easier for them to publicize this in Japan being that it's their native language, and they seem to be doing just that with the slew of interviews they give, both written and televised.

[Andrien]

Or something like this
http://www.youtube.com/watch?v=mRoaWblAJsw
http://www.youtube.com/watch?v=01S4wMn1XEU
http://www.youtube.com/watch?v=ipZ4IGuMeCM

And this ^^ : http://www.youtube.com/watch?v=VuM8ZEXdaUk

That ffix coco cola commercial was banned, and the xbox 360 ffxiii commercial, its interesting how microsoft or the advertising agency make it look like if it was an exclusive. lol. They need a big budget ad almost like ff7 and that ff3 one you included.

[hrdndv]

Nah they done extremely well with this ad from 1997. It needs to be done again. Final Fantasy VII TV Commercial 1 and this Final Fantasy VII TV Commercial 2

No more singing and stuff please SE. I don't think the majority of your fans likes that.

Those are cute. LOL
I don't think a modern ad would look quite like that but ....

[hrdndv]

http://www.youtube.com/watch?feature...&v=OpSWxpP9DKI

Hot chicks do sell... witness Serena in Elder Scrolls Dawnguard/Dragonborn. But she is not nude and not blonde.

[Molly_Millions]

I hope SE does not get cheap on advertising... they never really done well in the west with TV adds.

They did well enough with XI that I learned of it that way.

[Lady]

Hey there,

I've been reading some gaming news lately and with the new year all the gaming news sites reveal their "top games of 2013" or to be more specific.. "Top 10 upcoming MMOs of 2013" and many sites (read: almost all) don't even mention FFXIV:ARR. Is SE doing enough marketing? The Elder Scrolls Online is the most anticipated game in almost every "Top 10" list I've read and if it works out well for TES:O I'm afraid that it'll be the same story as with XI and WoW.

I would like to hear your opinions
1. Is SE doing enough?
2. What do you think is the best platform to make this game famous (YouTube advertisements, TV, etc..)

I don't think ARR is considered a new game, its a re-launch so I would guess that keeps it off any "Best new game" lists

1) I think its pre-mature to start any adverstisement, especially when a release date hasn't been determined. They don't want to get people excited too early, and have that anticpation die down due to a lack of information for its release.
2) Everywhere I go on the web, 60% of the time I get an ad for Mists of Panderia... I would like to see SE do something on this scale for ARR.