Seriously 3-5 minute repop on NMs?

[Kaedan]

Who cares about people who are going to quit in 2 months? If they make a game that 500k people are going to play for 8 years they'll make more money then a game that 2 million will play for 3 months.

This is a good point. Casual players are fickle people who tend to jump ship easily and often (generalization, but true). They rarely stick with a game for "the long haul"... which is why I don't think that any game should be "Casual focused". They should make it accessible to casuals, but not cater to them.