What can SE do to make FFXIV "Noticed"?

[Andrien]

Square Enix, please consider the following and take notes.

TV commercials, and bundle beta codes with your other games.

Finally this is how you do an announcement to hype up anything. Piccolo's voice is outstanding.

Tai Chi Zero Exclusive Trailer

[PSxpert2011]

They been there and done that "young blood", why do you think they can't care less for marketing to the NA,UK if it's popular enough in the east. They have commercials for the game, just not globally. Ads for magazines is as far as they'll invest.

Ask how many in Japan if they maybe know what "World of Warcraft" is.

[bobbygunz]

Only way SE can really succeed is to: Have good features. No amount of social manipulation can compensate for its absence. I mean, you just never see an article on any MMO news site about some innovative feature SE is working on. I mean, I've seen more article pieces on Black Desert in the past week about its features than ive seen about FFXIV: ARR ever.

http://steparu.com/previews/mmo-rpg-...housing-system

EDIT: oh wow, AND they have a realistic jumping animation

http://a5.sphotos.ak.fbcdn.net/hphot...17954643_o.jpg

S.E. just don't do anything to get anyone really interested. You can't really pique someone's interest with the status quo. You have to be better.

[Tonkra]

Only way SE can really succeed is to: Have good features. No amount of social manipulation can compensate for its absence. I mean, you just never see an article on any MMO news site about some innovative feature SE is working on. I mean, I've seen more article pieces on Black Desert in the past week about its features than ive seen about FFXIV: ARR ever.

http://steparu.com/previews/mmo-rpg-...housing-system

EDIT: oh wow, AND they have a realistic jumping animation

http://a5.sphotos.ak.fbcdn.net/hphot...17954643_o.jpg

S.E. just don't do anything to get anyone really interested. You can't really pique someone's interest with the status quo. You have to be better.

what about Limit-break system, chocobo breeding, chocobo companion system, gold saucer (casino), crystal tower, housing as well.. etc. arent these features?
and the strong franchise .. the Final Fantasy scenario itself could be also a big reason for people to join in (if the quality is that of the MMorpg standard of today)..

you saw that many many players played FFXIV in the very beginning, although there havent been much advertisement. it was just the name "Final Fantasy" itself why people joined in.. they just left because the quallity of the game was miserable at that time.


and on the other side i heard some people who seem to be interested in the game now (IGN/gamespot commentarys after they released the new gameplay trailers)

and seriously Black Desert (your screenshots) does not make real more advertisement. its just mouth to mouth propaganda right now, some previews and one trailer. nothing more. its too early to say anything about black desert. could be an other grinder from korea.

[Antipika]

what about Limit-break system, chocobo breeding, chocobo companion system, gold saucer (casino), crystal tower, housing as well.. etc. arent these features?
and the strong franchise .. the Final Fantasy scenario itself could be also a big reason for people to join in (if the quality is that of the MMorpg standard of today)..

Won't say anything on the LB system as we know nothing about it yet.

Chocobo Breeding? Nothing new or special there. It all depends on deep and interesting the system will be. If it's like XI, it will be fun for 2 months, then no one will care anymore.

Chocobo Companion? From what we have heard/seen now, it just looks like another MMO companion system (see SWTOR etc.)

Gold Saucer? Could be interesting, then again we have nothing on that. We had Chocobo Races on XI and it was an utter failure.

Crystal Tower? No info on it. Nyzul XIV edition? Who knows.

Housing? If it doesn't come at least at the DAoC housing level, I won't even consider that a good feature. DAoC could do it 10 years ago (housing introduced in 2003), if XIV is unable to deliver the same level of features then there is a big issue.

So yeah, let's start talking about "features" when real info will be released (i.e. not concept arts.)

[neorei]

yeah using the "oh come back we're good to go again" advertisement isn't going to work this way around, they need to tell the world on what they changed.

Like we have


HOUSING!!!

EXPLORE THE CRYSTAL TOWER

FINAL FANTASY JOB SYSTEM

NEW LANDS

NEW WORLD

A NEW FINAL FANTASY XIV


they need to fucking punch these non-believers and haters in the face with advertisement, and we're on a slow track atm. I understand their carefulness but shit they need to throttle up.

[Andrien]

yeah using the "oh come back we're good to go again" advertisement isn't going to work this way around, they need to tell the world on what they changed.

Like we have


HOUSING!!!

EXPLORE THE CRYSTAL TOWER

FINAL FANTASY JOB SYSTEM

NEW LANDS

NEW WORLD

A NEW FINAL FANTASY XIV


they need to fucking punch these non-believers and haters in the face with advertisement, and we're on a slow track atm. I understand their carefulness but shit they need to throttle up.

I agree with everything you said, and they should hire the guy that did the Tai Chi Zero movie announcement while they're at it.

[bobbygunz]

what about Limit-break system, chocobo breeding, chocobo companion system, gold saucer (casino), crystal tower, housing as well.. etc. arent these features?

Of course theyre features. But they could be crap for all anyone knows because there is absolutely no information about it. All Yoshi says is "please wait for info about the juicy contents" every single time he's quizzed about them, and nobody even knows the idealogy behind the features either, except that SE are trying to appeal to their fanbase by throwing as much FF fanservice into the game as possible, i.e., resting on their laurels to sell a game.

you saw that many many players played FFXIV in the very beginning, although there havent been much advertisement. it was just the name "Final Fantasy" itself why people joined in.. they just left because the quallity of the game was miserable at that time.

A lot of people played this game for those reasons sure, but many joined because it had features which were advertised such as player-based economy and crafting classes that have meaning, the armory system, etc. There's nothing about ARR to talk about besides superficial statements like "MORE FF FEEL PLOX" and "CHOCOBOZ". Sorry, but that's not even really a solid concept, let alone a feature. A selling point, maybe, but they could really do so much more.

Obviously, before they advertise anything, they would have to first have developed it. Which is probably half the problem (theyve got nothing new to show off to begin with).

and on the other side i heard some people who seem to be interested in the game now (IGN/gamespot commentarys after they released the new gameplay trailers)

and seriously Black Desert (your screenshots) does not make real more advertisement. its just mouth to mouth propaganda right now, some previews and one trailer. nothing more. its too early to say anything about black desert. could be an other grinder from korea.

There has been mixed reactions about FFXIV, and Black Desert, but at least the latter of the two games makes an effort to present itself as something worth trying rather than just saying "Chocobos" "Golden Saucer" like that even means anything!

[Tonkra]

Won't say anything on the LB system as we know nothing about it yet.

Chocobo Breeding? Nothing new or special there. It all depends on deep and interesting the system will be. If it's like XI, it will be fun for 2 months, then no one will care anymore.

Chocobo Companion? From what we have heard/seen now, it just looks like another MMO companion system (see SWTOR etc.)

Gold Saucer? Could be interesting, then again we have nothing on that. We had Chocobo Races on XI and it was an utter failure.

Crystal Tower? No info on it. Nyzul XIV edition? Who knows.

Housing? If it doesn't come at least at the DAoC housing level, I won't even consider that a good feature. DAoC could do it 10 years ago (housing introduced in 2003), if XIV is unable to deliver the same level of features then there is a big issue.

So yeah, let's start talking about "features" when real info will be released (i.e. not concept arts.)

well i was refering to bobby because he quoted that he heard of more features of black desert than of FFXIV.. and is refering to housing. which also be there in ARR.

and as i said. we saw that many people have baught FFXIV at release, although it offered no special features. It was just the franchise and the final fantasy scenario which attracted these people. unfortunatley they saw that it was not much final fantasy in it, less content and the controls being very bad.

i think it does not need THAT special features to be successfull. its just the little things like a limit break system.. the traditional FF flair etc. what can make it. i mean at release we didnt even had special things like chocobo, ifrit, or the classic jobs even.. the only content was some story missions and guildleves.. thats what it was all about. really i do not need public quests only like in GW2 to be a good game.. (although yoshida was thinking about implementing public quests in the special talk session)

i think FFXIV ARR just doing fine with making a modern quallity MMO out of it. (which FF11 also wasnt)

[Zantetsuken]

Square Enix, please consider the following and take notes.

TV commercials, and bundle beta codes with your other games.

Finally this is how you do an announcement to hype up anything. Piccolo's voice is outstanding.

Tai Chi Zero Exclusive Trailer

TV demographics have changed over the years.

I wonder how much of FFXIV's target market actually watch TV regularly.


The free beta code with other games is a good idea though. (especially other SE RPG games)