Is 2.0 a new game? a rebranding attempt? an update? an expansion? a fix? What Is It?

[BruceyBruceyBangBang]

First off, you are not in charge of their marketing and we should keep it that way. Don't know why you have to create this thread because you think people are confused about what A Realm Reborn really is because it's not your job to explain it. It's theirs. Also, it's very early into unveiling their new title and have yet to go on their media rampage.

Second, if IGN explained what A Realm Reborn is incorrectly then that is their fault. Gaming bloggers --I think they like to think of their selves as journalists ha-- were never the best researchers and won't be the best researchers. Oh, unless you fund their sites with tons of money to get them to advertise. Other than that, the bloggers on almost every gaming site are just as read up on the subject they're reporting as a fox news commentator.

Third, there are entirely more effective ways to do something about this as a player than create a thread about it on the actual game's official forums. You could like... comment on their article and point out how their wording is wrong, reference quotes and articles to prove your point.

Finally, and I hope you understand this, MMOs are never going to be represented correctly. I like to look at MMOs as religions and their subscriptions as followers of their dogma. Right now, FFXIV is like the Scientology of MMOs and it's trying to recruit a Christian sized following. Conversion to this is just as difficult as it would be in that scenario. So, you're always going to have that bias there in articles where they just don't understand fully what it means to be a FFXIV fan nor will they ever be. It's a losing battle. It's better to just let those who have got it wrong to be corrected and learn on their own.

[Azurymber]

First off, you are not in charge of their marketing and we should keep it that way. Don't know why you have to create this thread because you think people are confused about what A Realm Reborn really is because it's not your job to explain it. It's theirs. Also, it's very early into unveiling their new title and have yet to go on their media rampage.

Second, if IGN explained what A Realm Reborn is incorrectly then that is their fault. Gaming bloggers --I think they like to think of their selves as journalists ha-- were never the best researchers and won't be the best researchers. Oh, unless you fund their sites with tons of money to get them to advertise. Other than that, the bloggers on almost every gaming site are just as read up on the subject they're reporting as a fox news commentator.

Third, there are entirely more effective ways to do something about this as a player than create a thread about it on the actual game's official forums. You could like... comment on their article and point out how their wording is wrong, reference quotes and articles to prove your point.

Finally, and I hope you understand this, MMOs are never going to be represented correctly. I like to look at MMOs as religions and their subscriptions as followers of their dogma. Right now, FFXIV is like the Scientology of MMOs and it's trying to recruit a Christian sized following. Conversion to this is just as difficult as it would be in that scenario. So, you're always going to have that bias there in articles where they just don't understand fully what it means to be a FFXIV fan nor will they ever be. It's a losing battle. It's better to just let those who have got it wrong to be corrected and learn on their own.

Even in this thread people can't agree on what 2.0 is, which only serves to prove the point i was making in the topic, and that i backed up with quotes.

If IGN which is read by thousands (probably over a million people as its 323 on the alexa rank) is misstating something about the game, the marketing department at SE is supposed to call them and correct them.
Journalism is supposed to get things right. And a site like IGN will correct itself because they have a reputation to uphold.

If a marketing department just ignores when journalists misrepresent their product, they are only hurting their product and company, and thus doing a terrible job. The whole idea of marketing is to shape how people perceive your product.

Now you might argue "you don't need to market games"... but then you look at games like Skyrim and SW:TOR and see that they spent millions marketing their game, resulting is mass success. There is a reason why companies have marketing departments. Even WoW advertises, and does so quite a bit. And they target their ad's based on marketing.

[Alerith]

Even in this thread people can't agree on what 2.0 is, which only serves to prove the point i was making in the topic, and that i backed up with quotes.

If IGN which is read by thousands (probably over a million people as its 323 on the alexa rank) is misstating something about the game, the marketing department at SE is supposed to call them and correct them.
Journalism is supposed to get things right. And a site like IGN will correct itself because they have a reputation to uphold.

If a marketing department just ignores when journalists misrepresent their product, they are only hurting their product and company, and thus doing a terrible job. The whole idea of marketing is to shape how people perceive your product.

Now you might argue "you don't need to market games"... but then you look at games like Skyrim and SW:TOR and see that they spent millions marketing their game, resulting is mass success. There is a reason why companies have marketing departments. Even WoW advertises, and does so quite a bit. And they target their ad's based on marketing.

Because it's SE's responsibility to make shitty gaming journalists less shitty.

(Hint: Highly unlikely.)

[Azurymber]

Because it's SE's responsibility to make shitty gaming journalists less shitty.

(Hint: Highly unlikely.)

yes? If IGN claimed final fantasy xiv 2.0 was now a game about kittens, you think it makes sense for SE to just let a million+ people ignore ffxiv because of what ign posted?

If it hurts your product it is your responsibility to try to fix it.

Just like when that one website posted that the new FF was cancelled, SE should have responded immediately.

[Alerith]

yes? If IGN claimed final fantasy xiv 2.0 was now a game about kittens, you think it makes sense for SE to just let a million+ people ignore ffxiv because of what ign posted?

If it hurts your product it is your responsibility to try to fix it.

Just like when that one website posted that the new FF was cancelled, SE should have responded immediately.

It's not their responsibility to scour the seeping black pit of the internet to correct authors who probably wouldn't even take it to heart, especially on sites like IGN. It would be a complete waste of resources. Sites like that are generally bought off to give games good reviews. You don't pay? Screw your game.

In this case, they are doing right by showing off pieces of 2.0 as they become finalized at live events that people attend physically, where there is no middle-man to thrust his biased opinion in every orifice he can.

[Azurymber]

It's not their responsibility to scour the seeping black pit of the internet to correct authors who probably wouldn't even take it to heart, especially on sites like IGN. It would be a complete waste of resources. Sites like that are generally bought off to give games good reviews. You don't pay? Screw your game.

In this case, they are doing right by showing off pieces of 2.0 as they become finalized at live events that people attend physically, where there is no middle-man to thrust his biased opinion in every orifice he can.

So basically ignore the majority of potential customers and hope magic faeries bring them to the website?
Why even market a product. People will find out when the moogles appear in their room at night and tell them about it.
Who needs marketing!

[Alerith]

So basically ignore the majority of potential customers and hope magic faeries bring them to the website?
Why even market a product. People will find out when the moogles appear in their room at night and tell them about it.
Who needs marketing!

It's cute how you think IGN constitutes a "majority" of potential customers.

[Jynx]

Just like when that one website posted that the new FF was cancelled, SE should have responded immediately.

Square Enix is a massive company, any sort of knee-jerk reaction is a bad idea. I'm sure they heard of the article long before they responded but anyone who wanted to say anything about it has to go through the proper PR people before they are even allowed to peep about it.

For all they know the project was shuttered and it just hasn't come down to them yet, hell the producer probably has his hands tied with only being able to mention that he left a meeting with the green-light from above.

Corperations move at a snails pace hell look at how slugish Blizzard is to adress fans these days.