Even then they could have non-spoiler related trailers, like showing off Character Creations..the improved (but WIP) systems like for crafting and gathering and so on.

Hell they could even have screencaps like they used to do with expansion sites like:
http://www.playonline.com/ff11us/pro.../tavnazia.html
http://www.playonline.com/ff11us/pro...d/riverne.html

So I don't think it need to immediately coincide with 7th umbral era events, since they can easily show off "spoiler" stuff without giving away anything, since the landmass will greatly change due to it sure...but they can still show places off since it's not like people who aren't playing XIV will know what's going on and exactly why the world is different now since for all they know SE could have just simply redesigned the world.

Quote Originally Posted by Tonkra View Post
haven't you read the time schedule till 2.0. release?
I have, however they stated that the website itself would go up soon after E3..going up in August isn't "soon after" or "very soon" from last week's letter. The push for 2.0 is set to begin in August, this is true but the initial website was supposed to go up prior to it. That's when they were releasing the trailer and marketing push (August.)