This trailer is the tutorial for how SE should do their trailer.
http://www.youtube.com/watch?v=bh1cdWOK9DA
Fancy CS (we know SE has in spades)
Stating and Explaining the Features (like the manifestos)
Gameplay (even if it is broken up or if they throw up the unfinished product disclaimer)
Because SE can't sell this game with a purely cinematic trailer. That's exactly what made the first version disappointing. I mean there are probably still people wondering when will we get synergy based attacks like that flaming arrow and the ice shield from the intro trailer.
http://www.youtube.com/watch?v=ObmPl2m2fsw
(btw, we did not get a bahamut fight either..)
Nobody is wondering if they can make a cutscene and there's no point trying to sell the story with a trailer. Everyone's waiting to see the difference between the game they were given two years ago and this new game they expect people to pay for (will they be paying twice if they bought it the first time but haven't been keeping up?) Anyway that's my two cents but if they don't go into it with all this in mind then they will likely do the same as the original trailer...
And for reference this is FFXIV's original E3 trailer.
http://www.youtube.com/watch?v=sF7R7...feature=relmfu
Have fun.

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