The new WoW housing blogpost

[SophiaDL]

We also did gleam of what possibly will be leveling tracks, of which you have to be active in the game in order to unlock the rewards.

That also means they would add seasonal tracks to this, in which you only have a limited time-frame to finish them before the rewards are possibly gone forever.

Encouraging people to keep playing the actual game to get rewards instead of simply having auto demo ? FFXIV could never