Yes, we are consumers. Yes, SE's conduct is getting more and more egregious and as a general statement the value proposition for this game is not there. I think most people have reached the same conclusion. So what can you, as a consumer do? Well you can unsubscribe and not make any further purchases of the product. Go and play/purchase a competitor. If you feel that SE's conduct violates law, you can complain to your jurisdiction's regulator. FFXIV is not a monopoly, so as a consumer you have the power to take your money elsewhere on the MMO market. You'd be surprised what a meaningful hit to the bottom line of a publicly traded company can do.