Can we get an official FFXIV account on Bluesky

[Cheapshot]

I would like the option to enter social media contests on other social media platforms, and I don’t feel FFXIV loses anything by increasing its reach to those platforms. Feels win / win to me. I wonder what type of person would want us to believe that would be bad…?

[Mawlzy]

I would like the option to enter social media contests on other social media platforms, and I don’t feel FFXIV loses anything by increasing its reach to those platforms. Feels win / win to me. I wonder what type of person would want us to believe that would be bad…?

Really is puzzling how a request to increase our options for entering contests can be so controversial.

[BigCheez]

Really is puzzling how a request to increase our options for entering contests can be so controversial.

I don't think it's particularly controversial, I just don't think it's likely given SE's track record. They didn't move contests to Twitter until what? 2018? They're very late adopters when it comes to social media and whatnot.

I can't see them moving to Bluesky unless it looks like it has a good chance to overtake Twitter as the primary platform for people to yell at clouds on the internet.

[Mawlzy]

I don't think it's particularly controversial, I just don't think it's likely given SE's track record. They didn't move contests to Twitter until what? 2018? They're very late adopters when it comes to social media and whatnot.

I can't see them moving to Bluesky unless it looks like it has a good chance to overtake Twitter as the primary platform for people to yell at clouds on the internet.

I yell at kids to get off my lawn rather than clouds, but I don't think Twitter is current the primary platform for either activity. It massively trails FB/Meta, IG and TikTok amongst others.

SE will definitely stay on Twitter - that isn't the issue. My guess is that, like other studios, they will have a more active FFXIV account on Bluesky by the end of the year. I could be wrong given the glacial pace with which they respond to customer requests.

[BigCheez]

I yell at kids to get off my lawn rather than clouds, but I don't think Twitter is current the primary platform for either activity. It massively trails FB/Meta, IG and TikTok amongst others.

SE will definitely stay on Twitter - that isn't the issue. My guess is that, like other studios, they will have a more active FFXIV account on Bluesky by the end of the year. I could be wrong given the glacial pace with which they respond to customer requests.

Facebook is primarily used by boomers and IG/TikTok are more content oriented though. Twitter is definitely the primary platform for people to just post short messages into the void.

[Bonoki]

I would like the option to enter social media contests on other social media platforms, and I don’t feel FFXIV loses anything by increasing its reach to those platforms. Feels win / win to me. I wonder what type of person would want us to believe that would be bad…?

Having worked from a large company's social media account before, I know that platforms get revenue from pay-per-click engagement. Our social media team was handled through marketing, which doubled as customer service. If clicks on one site are worth more than others, then a platform loses money when users migrate—like from Twitter to Bluesky. The exact earnings per click vary, but surprisingly, this aspect isn't discussed more often. While reach is significant, engagement clicks matter just as much, and losing them to a platform that pays less per click can be costly.

Since many users have been open about why they want a Bluesky account, this shift could cost SE money—not just in engagement but also in advertising revenue. There's more marketing nuance than people realize; it’s not just copying and pasting the same post. It runs deeper than that.

The fact that this contest is on Twitter rather than the forums suggests that SE is actively prioritizing revenue from engagement clicks. Posting on Twitter generates those clicks and boosts visibility by appearing on users' feeds, effectively serving as free advertising for the game—a win-win for SE. From a marketing perspective, the decision to exclude Bluesky likely has little to do with reach and more with the fact that they want those clicks on Twitter specifically. SE is likely waiting for Bluesky to increase the payout for engagement before they make an account or work out some business deal. The price for a verified badge relative to the cost per engagement might not be where SE's marketing team currently wants it to be for their benefit.

They already have a primary account made a month ago with https://bsky.app/profile/square-enix-games.com, so I'm sure the FFXIV team has already considered their options. It's probably a matter of time.