Taking away rewards from 2nd/3rd place will just kill Frontlines. Frontlines is absolute garbage, and wouldn't survive without the casuals making queues pop.

Frontlines needs to actually be enjoyable to play. Which it isn't. Square Enix has gone out of their way to design frontlines to be as anti-competitive as possible. If thats what they want, then nobody should be surprised when the PvP regulars spend their time elsewhere, and the quality of matches goes down since the people who the mode is now designed for ultimately couldn't care less about the meaningless outcome of the match. The Job design is absolute garbage in 7.1. I do not enjoy how any of my main PvP jobs play anymore. I do not enjoy playing on the 3 same maps that have been largely unchanged for over 2 years now. Frontlines has been made a chore. That has to be fixed. The reward structure then needs to be changed. There needs to be more weight to winning/losing. Add a special currency or something that gives access to special rewards only for winning matches. Add incentives for people to perform. Top 5 performers on each team recieving additional rewards. People who underperform or just AFK the whole match and do less than 200k dps, or just die excessively get a reduced reward (Just give them rewards equal to third place since they contributed nothing to their teams 1st or 2nd place victory.) ect.

The reality is that nothing will change. It's like talking to a brick wall to even suggest changes to PvP. Nobody listens to any feedback the community provides. Just look at their track record of brain dead, nonsensical changes they've made to jobs in both Frontlines, and CC, and their inaction on serious issues for 6 or more months.