I don't think they were necessarily putting out gear that they flagged as Ultimate BiS (since that's really a community driven thing) but 730 gear that has different sub-stats that could be better BiS options for some classes, like healers. IIRC in some cases, they were using crafted in BiS. Having alternatives to get BiS gear options has been something commonly asked for, be it through something like this or making Criterion more attractive to do.