Because part of the fun of a social game is playing content when it's fresh and having a large community to share it with. Drip feeding content this slowly is just a typical predatory player retention strategy just like weekly loot lockouts and tome caps. They don't actually want people to leave and come back when there's more to do. Just like any live service game they use FOMO and timegating to stretch people's game time over as long of a period as possible so that people keep their subs going instead of being able to play however much they want when they want to, and as little as they want when they don't feel like it. And the longer they stretch things out over, and the less satisfying content they provide, the more people will grow frustrated.


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