I've been wrecking my brain trying to figure this out as well. I don't mind a stupid story. I've played so so many stupid stories and I've had lots of fun. I know this may be controversial, but I played the stupid story of a pure Japanese period soap opera drama that is Stormblood - the overly almost comically cruel characters and themes, the hammy / overly dramatic music, the predictable yet satisfying twist of amnesia - it was goofy, and I had a blast playing it.
Stupid stories can be really fun, they don't have to be incredibly deep or a story that you're going to read 10 pages of theories on to try and understand it like Evangelion or some such. It can just be a fun, enjoyable, silly dramatic story.
The problem was it was an exceptionally poorly written stupid story. Characters didn't make sense, their motivations shifted for no reason, there were solutions found for very serious problems without any thought / effort put into them.
I LOVED Wuk Lamat! That's what drives me crazy with those that won't point out the poor quality of writing and just blindly defend the character and expansion - I was a massive fan of Wuk Lamat when she was introduced. She was the starry eyed adventurer coming to seek our help - the champion of Eorzea. She was brash and insecure and showed so much room for growth. She hadn't seen what we had seen. She hadn't been through what us and the scions had went through. She reminded me so much of Moenbryda. Loud, happy, brash, and strong - ready to take on any foe!
Then Dawntrail happened and my goodness, the problems with the writing are problems I've never seen in this game. Even in the infamous paladin job quest it wasn't this bad.
Stupid stories aren't bad. They don't have to be intricate, they just have to be written well, something XIV has championed and set itself apart from all other MMOs whether players skipped or not, XIV has always been THE story mmo.
Honestly I want to know why it was so bad. Why they're trying to make me emotionally invested in memories that are written as living breathing people and not glitchy automatons just repeating a cycle to show us they're not alive. I want to know why the writing quality is so horrendous when there's nothing in this game that comes close to this besides the ridiculous switch-a-roo that is Meteion.
I considered possibly an agenda-riddled consulting agency that cares more about sending out a message than quality of game, but the writers are Japanese and we all know who's SE's favorite community is. Surely the Japanese with all of their crazy complicated anime stories would've expected better than this quality of writing.