FFXV

[LillithaFenimore]

Renaming it wont remove the stigma.
People are smart enough to make the connection.

Maybe, maybe not. I just wanted to post about the similar discussion we had on ZAM for a different perspective. I'm not an economist or marketing guru.

[Inaaca]

Maybe, maybe not. I just wanted to post about the similar discussion we had on ZAM for a different perspective. I'm not an economist or marketing guru.

The primary obstacle with rebranding here is that it's a numbered entry in the Final Fantasy franchise. It's impossible for fans not to notice a rebranding of FFXIV, because there is a numbered continuity that needs to be upheld in the series. A missing entry in the franchise would stick out like a sore thumb.

If it was rebranded now, the game would appear to have failed a second time and the negative stigma would get even worse, rather than better.

[LillithaFenimore]

The primary obstacle with rebranding here is that it's a numbered entry in the Final Fantasy franchise. It's impossible for fans not to notice a rebranding of FFXIV, because there is a numbered continuity that needs to be upheld in the series. A missing entry in the franchise would stick out like a sore thumb.

If it was rebranded now, the game would appear to have failed a second time and the negative stigma would get even worse, rather than better.

This is true. However, they aren't targeting just fans, they would be targeting everyone. Try to draw in as many new players as possible. Not everyone plays SE games.

[Inaaca]

This is true. However, they aren't targeting just fans, they would be targeting everyone. Try to draw in as many new players as possible. Not everyone plays SE games.

Sure, but SE fans are also their largest and most dedicated audience. It wouldn't be a very good move to further damage XIV's reputation in the eyes of those who already want to play, and are waiting for it to get better.

I also thought it was interesting that Yoshida wanting to draw our attention to the logo. Why? I'm not entirely sure, but this seems somewhat plausible.

Well, look at it. That logo shows stuff on the surface of Dalamud that has never been revealed before. Serious foreshadowing is featured in that logo.