Make new pvp rewards to earn, prestige is a thing. You don't get a gold medal for participation. With this mentality you might as well hand all the rewards in the game to everyone. Necromancer title, all the ultimate weapons, all the savage mounts. Having something that is hard to get and had to be earned / has to be earned is the crux of an MMO, making your character unique, having people asking where you got something etc etc. The solution? Make more hard to get items, glam, mounts, gear, housing items, titles etc for people to earn and grind towards or bring them back, but make them a top 100 thing again. Don't beg for the easy way out, have some class.