For me, when I think of Dawntrail I think:
- I have to max out all my capped jobs... again
- I have to max out all my crafters/gatherers... again
- I have to farm tomes and scrips to raise my ilv... again
- I have to wade my way through tribe quests, custom deliveries, obtain flight in the new zones, etc. etc. etc... again

Now, I understand that this is playing the game. That's fine. I'm not even asking for the dev team to shake things up that would force them to divert from their formula for expansion and patch releases. Many players are fine with this, and for a time, I was too. For me personally though, I just don't know if I have it in me to do all of this all over again. The excitement and anticipation I've had for previous expansion releases just isn't there this time around. I have no interest in Viper, and I'm pretty much indifferent for what they do for the next caster. I've also joined those who feel the two-minute meta is a poor design choice. The more I play the selfish jobs like BLM and SAM, the more I understand why players feel as they do. These are the two best jobs in the game, and the rest should follow suit, hands down.

I'm not all that interested in the story. Some of this might have to do with having no idea what their plans are, and essentially starting anew. But I'm also tired of nearly every single Scion, and my hopes of acquiring NPCs like Ryne and Jullus (I absolutely love these two characters) seem doubtful.

That said, my enjoyment hasn't left the game. Much of it is retained through glamour chasing, updating housing decor, EX/Unreal trials, Gold Saucer GATEs (especially Slice is Right), and doing content with FC mates. Additional fun lies dormant and could be fleshed out if they would ilv sync trials, raids, and alliance raids so bosses don't melt and all of their mechanics are present. I just did the Endsinger trial for the first time since they updated it, and it was absolutely fantastic to experience as I did upon its release. How any trial, raid, and AR was allowed for the power creep to happen was proven to be a massive fundamental error on the part of the dev team.

tl;dr? There is far less to be excited about in comparison to what I do already to have fun in the game. Repeating the progression steps in the next expansion actually only serves to bar the way for me to continue to have the fun I'm already having. Too much of the game feels like an obligatory chore than it does actual progression.