That rarely works out well in practice. Players tired of being forced into content they don't enjoy quit the game, and then the game really would be dying.
What they need to do is stop gating content behind other non-MSQ content. If you have a story created for a piece of side content that you decide you want to expand on, expand the side content. Were you happy that anyone who wanted the relic weapons for Endwalker had to complete all the Hildibrand quests first? Was that really in the best interests of the game? I enjoy Hildibrand so I was already up to date but I think it was the wrong choice considering how many players don't enjoy it and were unhappy they needed to complete it.
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