Zepla: Endwalker is the Worst FFXIV Expansion I have played

[Jeeqbit]

In terms of their revenues, besides the fact that it's accounting for all their MMOs, there is also the consideration that SE had mentioned in its earlier accounts presentation that it's looking for ways to improve subscriber retention

For the NA Marketing Manager, they most likely mean retention in the sense of Free Login Campaigns, retailer partnerships where you get a mount for buying from that retailer, mounts for watching a twitch stream, that sort of thing. Because that's what their marketing teams would have control over. Yoshi-P has actual control over the game and its actual retention.