2.0 was never a carrot on a stick....ppl are just stupid. It was clearly stated they are remaking the game so that it is closer to the vision Yoshida had for it. More or less its a different game, this is just scrapped junk we get to play so our time and efforts weren't totally wasted. Also, they get funding to help cut down on their losses. The only connection 2.0 has to this game is some concepts, battle mechanics, and lore/story to a *degree*. As such ppl just need to treat it as a different game, and not a patch (which is what ppl are treating it as right now, a big patch).
They said pay or don't, the benefit of paying is that all your work will get transferred over to the new game, and there will be a connecting story so that ppl who *care* about story and lore are not alienated and left trying to explain why their character is suddenly in a new game. Its nothing like a carrot on a stick, you are just waiting for the release of a new game, which is exactly what 2.0 is, a new game...not a patch.