Players: "We need more content!" Square: Releases aerobics video

[Theodric]

I really miss the ARR/HW/StB period when the game was marketed as an actual game.

[Koros]

I really miss the ARR/HW/StB period when the game was marketed as an actual game.

https://www.hd.square-enix.com/eng/n...esident_2.html

As prescient as ever:

I realize that some people who “play to have fun” and who currently form the majority of players have voiced their reservations toward these new trends, and understandably so. However, I believe that there will be a certain number of people whose motivation is to “play to contribute,” by which I mean to help make the game more exciting. Traditional gaming has offered no explicit incentive to this latter group of people, who were motivated strictly by such inconsistent personal feelings as goodwill and volunteer spirit. This fact is not unrelated to the limitations of existing UGC (user-generated content). UGC has been brought into being solely because of individuals’ desire for self-expression and not because any explicit incentive existed to reward them for their creative efforts. I see this as one reason that there haven’t been as many major game-changing content that were user generated as one would expect.

The only thing missing is blockchain.

[Theodric]

https://www.hd.square-enix.com/eng/n...esident_2.html

As prescient as ever:



The only thing missing is blockchain.

Hah. If nothing else, it'll be interesting to see what they trot out during the upcoming Fan Fest.

You seem to have a poor understanding of marketing.

If anything, I'd say that its most marketing teams that have a poor understanding of marketing. There's a growing number of companies who have actively shot themselves in the foot by showing utter contempt for their target audience, neglecting them or just outright pushing them away in their greed to pursue increasingly unpopular policies.

It's something of an open secret that a lot of people hired to work on marketing aren't even invested in or familiar with the product they're promoting. To say nothing of how often many them have a perpetual chip atop their shoulder and feel compelled to try and lecture or shame their audience about issues that are of little to no relevance to their product.

[Carin-Eri]

Hah. If nothing else, it'll be interesting to see what they trot out during the upcoming Fan Fest.



If anything, I'd say that its most marketing teams that have a poor understanding of marketing. There's a growing number of companies who have actively shot themselves in the foot by showing utter contempt for their target audience, neglecting them or just outright pushing them away in their greed to pursue increasingly unpopular policies.

It's something of an open secret that a lot of people hired to work on marketing aren't even invested in or familiar with the product they're promoting. To say nothing of how often many them have a perpetual chip atop their shoulder and feel compelled to try and lecture or shame their audience about issues that are of little to no relevance to their product.

Agree in principle - but it really depends on who the target audience is. And in this case, it feels like - as CStrife912 said - their main focus is trying to appeal to potential new players.
And the timing does coincide with Schools (in the UK at least) starting their six-week summer break.

[Ivtrix]

Hah. If nothing else, it'll be interesting to see what they trot out during the upcoming Fan Fest.



If anything, I'd say that its most marketing teams that have a poor understanding of marketing. There's a growing number of companies who have actively shot themselves in the foot by showing utter contempt for their target audience, neglecting them or just outright pushing them away in their greed to pursue increasingly unpopular policies.

It's something of an open secret that a lot of people hired to work on marketing aren't even invested in or familiar with the product they're promoting. To say nothing of how often many them have a perpetual chip atop their shoulder and feel compelled to try and lecture or shame their audience about issues that are of little to no relevance to their product.

Bud lite is a great example of this. The recent advertising drama they ran into because they somehow forgot who their target audience is. It was quite bizarre.

[Saraide]

Bud lite is a great example of this. The recent advertising drama they ran into because they somehow forgot who their target audience is. It was quite bizarre.

Completely insane people got one canned. That really isnt the fault of a marketing team made up of normal people.

[SieyaM]

Bud lite is a great example of this. The recent advertising drama they ran into because they somehow forgot who their target audience is. It was quite bizarre.

I think their response to the criticism of the marketing should have been handled way better, but again I will say what good is a marketing campaign that only appeals to people who are already consuming the product?

[Hurlstone]

Yes, had they not made this add we would have had so much more content! All of it! That thing you are thinking off? This took it away! Oh woe is we...

[Jojoya]

If anything, I'd say that its most marketing teams that have a poor understanding of marketing. There's a growing number of companies who have actively shot themselves in the foot by showing utter contempt for their target audience, neglecting them or just outright pushing them away in their greed to pursue increasingly unpopular policies.

Is it marketing teams who don't understand the target audience or consumers that don't have a good understanding of the various demographics that are using a product/service and so don't know what the target audience really is.

I think about those I play FFXIV with on a regular basis. A large number are adults with children. Some even have grandchildren. This video is something they can do together that helps to promote healthy habits not just for themselves but their children and grandchildren.

The style of the video may not resonate with everyone but the message should.

[Koros]

The style of the video may not resonate with everyone but the message should.

i dont think grandma exercises that burn 2 calories total resonate with anyone but actually that's probably a massive step up (in more ways than one) for you which is why it resonated with u