Players: "We need more content!" Square: Releases aerobics video

[CStrife912]

You make a very good point!

Its already clear by the writing style of Koros its another TitanmanII alt which is sadly rather sad as this person really has a life goal of trying to be a thorn in this forums side lol. Also how can a marketing team be out of touch with the playerbase...your paying for the game already, their job is to get new people in or appeal to new players. If you've played the game for any amount of time what is an advert going to do for you when you know how the game plays and how its content is scheduled lol

[Carin-Eri]

Its already clear by the writing style of Koros its another TitanmanII alt which is sadly rather sad as this person really has a life goal of trying to be a thorn in this forums side lol. Also how can a marketing team be out of touch with the playerbase...your paying for the game already, their job is to get new people in or appeal to new players. If you've played the game for any amount of time what is an advert going to do for you when you know how the game plays and how its content is scheduled lol

Exactly - and precisely the point Koros/Titanman missed.

[Theodric]

https://www.hd.square-enix.com/eng/n...esident_2.html

As prescient as ever:



The only thing missing is blockchain.

Hah. If nothing else, it'll be interesting to see what they trot out during the upcoming Fan Fest.

You seem to have a poor understanding of marketing.

If anything, I'd say that its most marketing teams that have a poor understanding of marketing. There's a growing number of companies who have actively shot themselves in the foot by showing utter contempt for their target audience, neglecting them or just outright pushing them away in their greed to pursue increasingly unpopular policies.

It's something of an open secret that a lot of people hired to work on marketing aren't even invested in or familiar with the product they're promoting. To say nothing of how often many them have a perpetual chip atop their shoulder and feel compelled to try and lecture or shame their audience about issues that are of little to no relevance to their product.

[Lauront]

True - but can't really say I blame them for trying to encourage gamers to get their arses off their seats every once in a while!

And since that probably won't work for most, encourage their pixels to do workouts.

This feels like one of those cooperate stretch videos that they make their employees watch at warehouse jobs to stay safe. Also, the delivery feels like it's almost aimed at kids.

Fitting.

[Carin-Eri]

Hah. If nothing else, it'll be interesting to see what they trot out during the upcoming Fan Fest.



If anything, I'd say that its most marketing teams that have a poor understanding of marketing. There's a growing number of companies who have actively shot themselves in the foot by showing utter contempt for their target audience, neglecting them or just outright pushing them away in their greed to pursue increasingly unpopular policies.

It's something of an open secret that a lot of people hired to work on marketing aren't even invested in or familiar with the product they're promoting. To say nothing of how often many them have a perpetual chip atop their shoulder and feel compelled to try and lecture or shame their audience about issues that are of little to no relevance to their product.

Agree in principle - but it really depends on who the target audience is. And in this case, it feels like - as CStrife912 said - their main focus is trying to appeal to potential new players.
And the timing does coincide with Schools (in the UK at least) starting their six-week summer break.

[Noox-115]

https://www.youtube.com/watch?v=p9FAo2t2eU4

I regret I was alive to see that

[Post]

Reminds of some old ~2010 WoW ads which were just banners on random websites with a random race doing their /dance emote and the text "Play World of Warcraft". Though, I think those were aimed as much at players that quit and would maybe get the nostalgia pangs than actually growing the market.

This ad seems like it's trying to show off the characters you could play and some fashion while also being easy to understand and unassuming enough that folks could share it to each other on social media (or the FFXIV official forums) and go "hey that's cute, why don't we try playing that" or "grr, this makes me angry, I'm going to start a thread to complain about it in"... Either way, the marketers are leveraging their players to spread the word.

I sure as hell didn't start FFXIV because of an ad I saw. I basically wrote off FF as a series since XI with an unhealthy focus on visuals and cinematics in lieu of fun gameplay. Saw critics panning 1.0 and never looked back.

Only here because a friend tried it and showed me stuff in it that I'd like, but I guarantee they'd never put out an ad that's "this is Titan, he's a sumo rock man that tries to push you out of his shrinking ring, also the music ramps up as the ring shrinks" because that probably wouldn't look appealing to people that don't already like teaming up with random players in a fantasy setting to fight polygons with anachronistic musical genres backing em up.

[Naraku_Diabolos]

I skipped through it a bit, but it looks like it was supposed to be a cute little video to suggest some light exercises to players. When a game is in a better state little things like this shouldn't or wouldn't be received poorly. I don't necessarily mind the idea of having little things like this put out. At the very least, while the exercises are questionable, people getting up off their butts and doing stuff is always good.

Blizzard should have made a video like this back in the day. I know it would have angered my friends who played WoW because they literally did not take care of their health—it was essentially like the Warcraft South Park episode for them.

To be on topic, I’d love to show this video to my 3-5 year old students. They watch exercises on the classroom TVs when the weather is bad outside so they can’t play.

[Myrany]

I stumbled on this video in my Youtube feed earlier. I thought it was another FFXIV joke video done by a third party and was having a good laugh at the absurdity of it. Then I looked down and realized it was the official FFXIV channel and laughed even harder once I got past my "What the Heck" moment.

[NekiUno]

Wow, yall guys is very ruthless. I do enjoy it since I work at a computer at work and at home, if you dont move around from time to time, It will sucks. I bet most of yall dont even take breaks and drink water too.