I pay the subscription to mindlessly PvP periodically and sit around in my estates while chatting with a friend who says they want to play but doesn't actually do anything once they log in except sit in the top floor of my FC.

I suppose watching the cliques on the forums constantly try to take potshots at each other is a fringe benefit, especially when one side decides to swear off doing it (to prove their self-righteousness) but ends up getting right back into old habits before long. It's almost as much character development as the FFXIV story, but condensed into memery.