Dislike the game? They love it, it's their biggest moneymaker. They're siphoning funds because they're having to make up for losses elsewhere due to their own incompetence, and it's very likely (idk because I'm not a businessman) they're being given an estimate of how much money the game needs to currently function by the producer and how much is needed for future additions to it. Anything else is taken to make up for, again, their own incompetency when it comes to other games.
You've pretty much described almost every MMO. The community is what keeps people coming, not just the game. Look at GW2, a lot of the people who were still playing it despite a gigantic content drought were still playing because of the community.

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