Square-Enix is not our friend, despite the persona it has tried to cultivate since late 1.0

The best example is the highly predatory housing system, where it is not only nearly impossible to get a house, but you are forced to pay 6 out of 12 months a year just to keep it once you finally get it. The game's subscription model should not hold a gun to the player's head, and wouldn't if there was any sort of actual care for your wellbeing coming from Square-Enix.