Ah, but is it really nonsense?
Anyway it would be one thing if stuff was given away to friends & family of employees etc., even on a regular basis. That's common in business. The trouble is when it delevels the playing field to the point that people start to feel like being "down with the inner circle" grants so much more that not following along with this frankly rather pernicious trend leaves them feeling like they're only getting a "lite" experience by comparison. "You're not cool unless you have the Plus membership!"
Gaming has had a problem with it for many years, to be quite frank. Combine it with FFXIV's already chronic lack of choice when it comes to player community hangouts (ones active enough to be useful in a gameplay sense, anyways) and you have even more of a problem. Given that Discord is now rolling out the built-in ability to sponsor servers (not just nitro boost them) I'm not so sure the future looks so bright either.
In general I don't think Katt's theories are particularly baseless. They might perhaps turn out to be exaggerated, but sadly I've come to similar conclusions myself over time about much of it (including the "professional raiders manipulate the PUG environment to encourage players to purchase clears" matter, which seems to be a general disease in the hobby now as WoW suffers from symptoms of similar issues). At best the symptoms clearly exist, with the only question at hand being whether the disease is being correctly diagnosed.
It's left me with a really sour feeling about online gaming in general, a hobby I used to love quite a lot more in the past, before greed spread from the companies to the players (at least, combined with the Discord/SM issues, enough of them to create noticeable damage to the play experience). Frankly, truth be told, I'm really already almost at the point of just giving up on MP altogether and taking my (extensive) single player game collection and "going home" so to speak, and if it wasn't for the fact that even an introvert like me can only stand solitude for so long I probably would have ...