As of now I think this new thing could be a dying event since the rewards really do suck but that is something that can be patched in or even rotated to keep it relevant and fresh. I did it 3 times and got my one emote ( I'm a sucker for emotes even though I'll likely never use this one ) and I'm personally done with it...but if they add to it I'll absolutely be back for more.

I guess my final verdict is...it has potential and I hope they do something with that potential.