SE is NOT a charity. They'll sell at whatever price they want. If you can pay for it, you do. If you cant, you dont, or wait for a future™ sale. You'll see soon people splurging their money on it (or as the other poster said: A fool and their gold..).
Edit: Who said im up for it? That's their stance now. Street wear was 20, and now this is 22. Next one is gonna be as expensive.