Quote Originally Posted by Enkidoh View Post
It's an annual special event acknowledging the relaunch of the game and the shutdown of the original (hence it takes place on the date ARR launched in 2013) - in universe it's to remember all the lives lost in the Seventh Calamity and provide continuing hope to Eorzea (and Hydaelyn's) people for the future. Gameplay wise it's often self-referential and fourth-wall breaking, and a spoiler,
usually ends with Naoki Yoshida himself personally appearing in game and breaking down the fourth wall to thank you the player yourself personally for your continued support of the game.


It's generally considered one of the most popular special events in the game.

As for the reward for this year's one, all I can say is, it's about time! (Now all we need is his characteristic 'dismisive handwave' as an emote and then all will finally be right with the world again. ).
I want that finger snap emote. Would be dope if they made it a limit break thing where everytime you use it your character does the snap