The problem with people complaining that there's no content

[Jeeqbit]

The problem I see is that the game isn't really built for that. FF14 is a game that's designed in the opposite direction of pretty much every MMO. It's a very simple game where you go in, do the thing you want and unsub, and then resub once there's new content that you're interested in. It's basically the home for the burnt out MMO player, who's just tired of grinding and grinding.

A LOT of the content in the patches are released as if it's a single player game. It's very much so an "enjoy once or twice" and relies on the playerbase to build their own replayability around said content.

PvE is really the only one area that's lacking, and that imo, is where the devs should focus on.

FF14 shouldn't turn into a gear treadmill type of game because it's simply not that kind of game.

There is a treadmill for pve, but it's optional. Yoshi-P knows that people like to collect mounts, so he makes mounts a reward for grinding the way you do in other MMOs. That means grinding is not required for the gear treadmill and people do not feel pressured to grind, but can if they want to. Doing it with mounts instead is clever.