Quote Originally Posted by Dzian View Post
A real world comparisson could be if I went to stand outside a Wallmart store and surveyed 1,000 customers about a chocolate bar... If the comon opionion opinion was it was flavorless you wouldn't dismiss that as just a Wallmart customers opinion. nor would you call it a "vocal minority" because the millions of people who didn't take the survey or dont shop at Wallmart must think the chocolate bar is amazing.

Companies have spent billions on consumer research and the results of all that rresearch often says that for every person that complains there's 25 people that share the same complaint but remain silent about it.
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This isn't the same. You're asking people for their opinion, they are not volunteering it.

“Only 1 out of 26 unhappy customers complain.” means absolutely nothing if we don't know the total number of customers. How many happy customers were there? Did any of them say they liked the product or did they all remain silent?

People that are unhappy are far more likely to voice their opinion because they think it'll cause change. People who are in agreement are more likely to say nothing because they're happy how things are.