Future direction of FFXIV

[Jeeqbit]

What definition of veteran do they even use here? And if they’re conducting marketing research, I would think it would be far more prudent for them to send these survey emails to all active subscribers. Not just some.

Assuming this survey actually exists, or is from SE themselves and not a third party.

"We’re always looking to improve FINAL FANTASY XIV, and deliver the best experience possible. As a FFXIV player who has subscribed for a significant period of time, we would like to know how we can make your adventures in Eorzea better."

It was from Square Enix and not a third party. It was signed with "The Square Enix Team".

What sort of questions did it ask?

They wanted to know how the veteran players feel about the game and what they would like to see.

[HyoMinPark]

"We’re always looking to improve FINAL FANTASY XIV, and deliver the best experience possible. As a FFXIV player who has subscribed for a significant period of time, we would like to know how we can make your adventures in Eorzea better."

It was from Square Enix and not a third party. It was signed with "The Square Enix Team".

They wanted to know how the veteran players feel about the game and what they would like to see.

As I said, seems like poor marketing research if they only send it to some veterans and not all. And I have to ask what their definition of “veteran” is. My sub hasn’t lapsed once in over six years, so I don’t see how that isn’t significant. And if the pool of participants is already questionable, makes any data collected just as questionable.

[hagare]

As I said, seems like poor marketing research if they only send it to some veterans and not all. And I have to ask what their definition of “veteran” is. My sub hasn’t lapsed once in over six years, so I don’t see how that isn’t significant. And if the pool of participants is already questionable, makes any data collected just as questionable.

yeah that's just random sampling

[Ronduwil]

As I said, seems like poor marketing research if they only send it to some veterans and not all. And I have to ask what their definition of “veteran” is.

As someone who took various statistics courses on the way to getting their bachelor's degree, I'd say it's efficient. You don't need to sample 100% of any given population to obtain accurate results. You'd be surprised with how small of a sample you can get away with while still getting really close to the actual result. The fact that you personally weren't picked as part of their random sample doesn't invalidate their study.